In this Coaches Corner episode of Silent Sales Machine Radio, Brian and Robin Joy unpack a surprisingly common challenge among resellers: the obsession with sourcing new ASINs over building sustainable, replenishable inventory. Through humorous anecdotes, practical coaching insights, and relatable metaphors, they explore the psychology behind the “thrill of the chase” and how to shift focus toward long-term e-commerce success.
Whether you’re stuck in the cycle of constant test buys or struggling to find “profitable” ASINs, this episode delivers a fresh perspective: it’s not about perfection—it’s about progress.
Learn how building a robust viable ASIN database can be your most powerful strategy, why testing trumps guessing, and how to play the long game without burnout.
Highlights include:
- The difference between viable, testable, and replenishable ASINs
- Why your sourcing mindset matters more than your tools
- How to use Keepa data and sales cycles to your advantage
- The power of “shopping the back of the list”
- Why success in e-commerce is truly a numbers game
Don’t just chase the next shiny ASIN—build your base, trust the process, and test more!
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “If I’ve sold a brand for a long time, can Amazon re-gate me? How can I avoid this risk?”
