A coaching client got on Robin’s calendar this week sitting at ~$10,000 a month in sales and feeling stuck. He’s an engineer, so the math felt obvious: $50K is just $10K, five times over. Do what’s working, five times as much, and you’re there. Except that’s the trap, and by the end of the call he said he felt like he’d been hit by a two-by-four. In the best way.
In this episode, Brian and Robin Joy break down why the playbook that built your foundation is the wrong playbook for your next floor, using a house Brian actually built as the map.
- Why $50K is a system, not a goal you can reach by wanting it five times more
- Why business grows like bamboo: nothing for years, then six feet overnight
- How your test-to-replens conversion rate tells you exactly how many ASINs to source for growth (and what a 50% “failure” rate is really telling you)
- Why looking at every ASIN makes you the bottleneck, and how to take off the employee hat before you scale
- The difference between high standards and self-sabotage, and why beating yourself up at night quietly tells you that you don’t deserve it
You didn’t fail to grow. You just kept pouring concrete after it was time to build. Let’s go test more ASINs.
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “When is it VERY unsafe to sell textbooks on Amazon?” Use coupon code “MISTAKE” to get your first month of services for only $1 with Jeff and his team!
