Q4 is the biggest selling season of the year on Amazon, and the sellers who plan for it pull ahead of the ones who wing it. In this episode of Silent Sales Machine Radio, Jimmy Smith shares 10 things smart Amazon sellers do to make the most of the fourth quarter.

Drawing on more than a decade of selling since 2015, Jimmy walks through a practical Q4 checklist: studying last year’s data on Keepa before you buy, sourcing beyond the crowded toy aisle, revisiting your own past Q4 winners, and building buying calendars around each holiday so you’re never sourcing too late. He also covers keeping inventory moving through prep and ship, checking your proven replens more often, watching what really happens to prices and competition after Black Friday, and adjusting your pricing as delivery dates and competition shift.

You’ll also hear why preparing a fulfilled by merchant operation before you need it can open up a big window between Thanksgiving and Christmas, and why the smartest sellers keep buying and shipping right into January instead of coasting once Christmas passes. Along the way, Jimmy points out where a tool like 3P Mercury can carry the heavy lifting, from surfacing past winners to pulling in fresh leads each day.

Whether this is your first Q4 or your eleventh, this episode gives you a clear game plan to work from.

Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “What’s an Amazon CSM review and is it a big deal?” Use coupon code “MISTAKE” to get your first month of services for only $1 with Jeff and his team!

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