You’re doing the work. The numbers are moving. So why does everything feel off?

We’ve watched this pattern play out with client after client. Smart, capable people lose confidence at the exact moment they should be trusting the process. They don’t quit at the start when everything is hard. They don’t quit at the finish when the results are obvious. They quit in the middle, when the work feels heavier than the reward.

This episode unpacks why that happens. We’re talking about identity shifts that make progress feel threatening, why failure is feedback and not a verdict, and why the messy middle is actually where all the winning happens.

If you’ve ever stared at your dashboard wondering if you’re doing this wrong, this one’s for you.