In this episode of Silent Sales Machine Radio, co-hosts Brian and Robin Joy tackle a game-changing topic: redefining what it means to “win” in the Amazon marketplace. They explore why chasing the buy box isn’t always the ultimate goal and reveal strategies for prioritizing profitability, timing, and data-driven decisions over emotional reactions.

Discover the power of the “prime window” and the In-Stock Head Start program, and learn how strategic planning can help you test, replenish, and grow your inventory sustainably. The duo shares actionable tips for developing and sticking to a plan, avoiding common pitfalls, and fostering long-term success in an ever-evolving online sales landscape.

Whether you’re a seasoned Amazon seller or just starting out, this episode is packed with insights to help you rethink your approach, make better decisions, and persist until you achieve your goals.

Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com discusses the seller space scams that are “too good to be true”. Jeff explains how to watch out for these alluring “companies” and how to avoid them. There’s a simple test recommended by Jim and Jeff which will vet any company you may want to partner with and it’s free.