Episode 1157: Pick your hard

Release Date: April 29, 2026
Episode Number: 1157

Pick your hard

A coaching client messaged us this week ready to abandon his method. A few bad matches, a couple wrong orders, and a new surcharge from Amazon and suddenly the grass looks greener everywhere else. We’ve seen this movie before.

In this episode, we do the math on Amazon’s new 3.5% FBA surcharge, show you the free lever most sellers ignore, and talk about why the people who win this game aren’t the ones who found the perfect strategy, they’re the ones who stopped restarting the clock.

Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “Can Jeff help me with trademarks and LLC eastablishment?” Use coupon code “MISTAKE” to get your first month of services for only $1 with Jeff and his team!

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