Think you want that silky-smooth Keepa chart with stable pricing and thousands of units flying off the shelf every month?
Think again.
In this episode, Brian and Robin Joy finally share the data they’ve been sitting on, real numbers that prove what they’ve been doing and teaching for years: slower-moving products are where the opportunity actually lives for small sellers.
Here’s what nobody tells you: Those “perfect” high-velocity listings? That’s where opportunity goes to die. Meanwhile, the big players can’t operate in the space you can. Volatility is their enemy. But for the agile seller? It’s your greatest competitive advantage.
Brian breaks down the actual pricing spread data across velocity bands, explains why “messy” charts signal profit zones (not danger zones), and reveals how to read Keepa like a treasure map instead of a warning sign.
In this episode:
- Why faster velocity = tighter pricing zones = no room to operate
- The data showing 30-35% pricing spreads in slower-moving products
- How to use “capital protection” to test listings with confidence
- The Alex Hormozi video game analogy that reframes failure as mastery
- What Thomas Edison knew about opportunity that most sellers miss
Ready to stop competing where the big guys dominate and start playing where they can’t?
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “Can Jeff help me with trademarks and LLC establishment?” Use coupon code “MISTAKE” to get your first month of services for only $1 with Jeff and his team!
