In this episode, Brian and Robin Joy unpack why sourcing is no longer the hard part of building an Amazon business. Matching ASINs has become easy, but knowing what will actually work only shows up once products are tested in the live marketplace.
They explain why Keepa tells only part of the story, how the buy box behaves differently across locations and timing, and why sellers often panic and lower prices when nothing is truly broken.
They also zoom out to the bigger picture. ASINs are not the asset, systems are. The first twelve weeks are meant to feel messy, even when progress is happening. And the sellers who last are the ones who build repeatable testing and decision processes instead of chasing certainty or perfect data.
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “If I don’t have Jeff’s team on retainer, can they still help me? (Answer: YES!)” Use coupon code “MISTAKE” to get your first month of services for only $1 with Jeff and his team!
