ver feel like your brain’s leaking out your ears after a few hours of learning Amazon?
That’s physics, not failure.
In this episode, Brian & Robin Joy unpack why your brain should feel overloaded at first and how to turn big, heavy concepts (“two-by-fours”) into light, manageable habits (“toothpicks”). You’ll learn the real reason overwhelm is part of the process and how repetition, not perfection, is what turns chaos into clarity.
In this conversation:
- How to know when you’ve hit your “mental limit” (and why that’s a win, not a warning)
- The two most common “two-by-fours” new sellers struggle to whittle down and how to spot them fast
- Why mastering Pre-Flight and Bridging the Gap transforms your sourcing confidence overnight
- What Trader Joe’s listings can teach you about risk, timing, and diversification
- The counterintuitive reason Amazon’s increasing restrictions are actually protecting your future
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “Are Walmart policies changing and maturing?”
