Everyone wants to believe there’s a point where your Amazon business finally runs itself – no more testing, tweaking, or chaos.
Spoiler: that point doesn’t exist.
In this episode, Brian and Robin Joy pull apart the myth of “getting it right” and show you why perfection is the enemy of progress. You’ll hear how to spot the moment you’ve slipped from improving into stalling, how to stop “prettying up the nest,” and why a messy business is usually a healthy one.
This one’s equal parts relief and reality check – a permission slip to quit chasing done and start chasing better.
You’ll learn:
- Why chasing perfection kills momentum
- The difference between organizing and optimizing
- How to use testing as your best teacher
- Why “messy” might be your best KPI yet
And when your next five ASINs don’t pan out?
You already know the answer. Test more ASINs.
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “What are the realities of Amazon suspensions and reinstatements?”
