Every Amazon seller wrestles with risk, should you take a small loss today to unlock bigger opportunities tomorrow?
In this episode, Brian and Robin Joy unpack the myths and mindsets around risk tolerance, testing, and building a sustainable business.
You’ll hear:
- Why “losing a little to win a lot” only works if it’s part of a strategy, not a gamble
- How to use the 3-Step Check and Keepa data to frame risk without getting blindsided
- The real purpose of early tests (hint: it’s not winning every time)
- How to handle the emotional rollercoaster of failed tests without letting shame or fear derail you
- Why your long-term wins depend on reps, patience, and building a foundation, not quick dopamine hits
This is a conversation about risk, resilience, and the upside of sticking with the process long enough to see the breakthroughs.
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “Can I ignore messages that come to me via Amazon messaging from other sellers?”
