Hitting $10K–$20K a month feels like you’ve “made it” until you realize the bottom line doesn’t match the top. In this episode of Coaches Corner, Brian and Robin Joy Olson unpack the messy, exciting, and sometimes frustrating shift from simple growth to true scaling.

They share real coaching stories, personal business lessons, and vivid analogies (yes, even drums and bikes) to explain:

• Why working harder isn’t the same as building smarter
• The “book of business” mindset that keeps you from being sunk by a single ASIN
• How to spot when it’s time to bring in systems, capital, or partners
• The difference between vanity metrics and numbers that actually pay you

If you’ve ever wondered why your effort feels maxed out but your business isn’t moving the way you want, this conversation will help you see the road to scaling more clearly and give you permission to focus on the right levers instead of burning yourself out.

Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “What are the realities of Amazon suspensions and reinstatements?”