In this Coaches Corner episode, Brian and Robin Joy tackle a truth that every Amazon seller, and every business owner, needs to hear: success doesn’t start out looking like success.

Drawing on stories from their early days (including apartment prep chaos, failed inspections, and a very confused schnauzer named Rudy), they unpack why disorder is not a sign of failure; it’s proof you’re building.

Using analogies from the Eiffel Tower to busy restaurant kitchens, they show you how to navigate setbacks without losing momentum, create systems in real time, and turn clunky repetitions into smooth, repeatable habits.

Whether you’re facing your first IP complaint or just struggling to keep your prep space organized, this episode will remind you: the mess is part of the plan, and consistency will beat perfection every time.

Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “What are the realities of Amazon suspensions and reinstatements?”