If you’re doing everything “right” but still not seeing results, this episode is for you. Brian and Robin Joy Olson unpack the toxic idea that struggle equals success and how believing you need to suffer to earn your wins might be the very thing holding you back.

They challenge the myth that you have to work harder, longer, and with more pain to deserve a breakthrough. Instead, they offer a better exchange: belief and consistent action over self-punishment. You’ll hear stories about burnout, false finish lines, why some people give up just before the snowball starts rolling and what it looks like to move with inevitability instead of fear.

This is a mindset shift every seller needs to hear. You don’t need more hustle. You need a better story about what success actually takes.

Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com answers the question: “Can I ignore messages that come to me via Amazon messaging from other sellers?”