Feeling overwhelmed as a new Amazon seller? In this episode of Silent Sales Machine Radio’s “Coaches Corner,” Brian and Robin Joy share practical advice for those just starting out in the Amazon space.

They break down why you don’t need to master every tool to get started (including Keepa), and why focusing on the basics leads to faster success. Learn the three key data points that matter, discover the power of the low-risk Replens model, and understand how to avoid common pitfalls that hold new sellers back.

If you’re ready to simplify, test, and grow your Amazon business without overthinking every detail, this episode is for you!

Our special guest and legal advisor at the conclusion of today’s show, Jeff Schick of JeffSchick.com discusses the supply chain. He gives us the red flags to look for to make sure that your supply source is legitimate and authorized wholesale companies. We give a super helpful tip near the end which cuts through many of the steps to find products without going through the wholesaler.