A lot of Amazon sellers focus on finding the next winning product but that’s not where the real advantage lives.
In this episode, Brian and Robin Joy Olson unpack why where you compete matters far more than what you sell. They connect timeless business strategy to today’s FBA landscape, showing how sellers can use proven frameworks to make better decisions, protect profit, and build staying power.
You’ll hear why chasing the Buy Box can quietly drain your margins, how systems outperform tools, and what actually separates the seven-figure sellers from the ones who stall out.
This is strategy made simple: practical, encouraging, and refreshingly honest for resellers who want real profit instead of vanity sales.
Special guest at the conclusion of today’s show, Jeff Schick of JeffSchick.com discusses why you shouldn’t just “acknowledge fault” on Amazon seller violations.
